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| The SPINIs |
Today we spent the morning with the Thunders and the SPINIs. They are the promotional crews from both stations and they appear at numerous events across the city including concerts, rugby matches etc.
They brought us to their storage site in which they keep their promotional materials. These range from 98fm mints to SPIN1038 phone covers. We were told about the work they do, shown some of the promotional materials and given a goody bag.
Then we went across to 98fm's 'Big Red' - the large double decker bus which they broadcast from. The bus is equipped with the latest technology including flat screen tvs, computers and an on-air studio.
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| 98fm's Big Red |
In the afternoon we looked at a range of newspapers and at which businesses were advertising in them. We listed out each business, which paper they were advertising in and what they were advertising. This was use to the sales team, who could contact these companies to offer them advertising on either 98fm or SPIN.
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